Dear Mr. Armstrong and Mr. Wolfson,
I would like to thank you for the opportunity given to me to
analyze the impact iPad implementation amongst the detailers could have on
Amrahp LLC. As a new member of the
Amrahp’s business analyst group I am truly honored to be given the chance to demonstrate
my analytic abilities.
Mr. Wolfson has requested that I perform an analysis on how
profitable and feasible would it be to implement the usage of iPad’s amongst
the detailers, as a new method to be used when performing their sales calls, or
in other words, medical office visit sales presentations.
The analysis performed proved the following. If iPad’s were to be implemented new
software, customer service support and new procedures would have to be created. The iPad could provide the detailers with an
edge when performing their sales calls by allowing them to perform
presentations in a quicker and noteworthy manner. However, at what cost would this be for
Amrahp. We currently have 2,500
detailers, and at a cost of $550 dollars per iPad, a total cost would be
$1,375,000. New software would have to
be downloaded to allow for migration of documents between our internal PC’s and
iPad’s. For this, Adobe Reader is a free
app provided in the iTunes store. Customer
service and new procedures will have to be created and will be costly and time
consuming, respectfully. In order to
discover any other implications with this the launch of iPad’s, I spent a day replicating
the current files we provide the detailers and converting them to PDF’s in
order to estimate the amount of time it would take our analysts to perform
these daily duties. On average it takes
an additional half hour to 1 hour to convert the reports, as we currently would
send out an excel version to the details so that they could make their own
customization to the data provided. Since
the analysts make on average $30 an hour, this means Amrahp’s will be
allocating $37.50 to $75 per week per analyst or $1,762.5 to $3,525 per year
per analyst solely on file conversions that currently are not necessary.
With my analysis I have taken the initiative to look for
other alternatives and have found one which I would like to bring to your
attention at this time. As all of our
internal PC’s and detailers laptops run on Windows I took it upon myself to
estimate the costs of implementing Windows new Surface Pro 3 devise. The Surface Pro 3 device functions the same
way at the detailers current laptops, it is lighter, provides more memory than
the iPad, and has a port of a memory stick.
As this is a new product, a higher cost is to be expected. The retail price for the Surface Pro 3 is
currently $799 for a 12 inch, 64GB device and would cost Amrahp a total of
$1,997,500, which is an additional $622,500 from the purchase of iPad’s. However, new software, customer service
support and new procedures will not have to be created as internal documents
created using Microsoft Windows programs will be compatible with the Surface
Pro 3. Transitioning from laptop to this
devise will not be lengthy or necessitate allocation of support.
As you can see, the cost of implementing iPad’s will be
high for Amrahp and time consuming. If alternative
methods are applied, a smooth transition can be expected.
I hope my analysis has provided sufficient information in
order to allow for a preferable executive decision.
If any questions arise, please let me know as I will be more
than happy to assist you.
Sincerely,
Jennifer Couto
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